The standard of beauty may thrive on newness, but this year is for a slower approach on the horizon but still flourishes sustainability movements. The beauty standard of 2020 is more inclusive than ever. From highly innovations to personalized products, form ethical to escapists, these are the trends to get excited about:
Ageless beauty will be celebrated belatedly.
In the concluding part of the last decade, retailers and brands made significant steps in catering to under-represented countries and communities. This year is a celebration for the ageless beauty of blacks and neutral tones. Beauty products, hair, skincare, and face, are more readily available for all races.
Microbiome skincare will become increasingly sophisticated.
This year’s beauty trend is producing and operating bacteria-balancing in make-up products. But this move to hyper-personalized skincare will affect the factor in one’s microbiome. Sustaining the bacterial homeostasis on your skin means that it reflects the light better, keeps the hydration in, and lets the products penetrate deeper.
Beauty and mental health discussions will further converge.
The boom of vegan beauty is more significant than ever, which speaks about the beauty industry’s holistic approach. It will become a much priority in beauty brands, promoting the ‘self-care’ idea to the consumers regarding mental health and wellness.
Anti-pollution skincare will become as unexceptional as sun protection.
The latest survey shows that 91% of the world’s population lives in places exposed to air pollution. The result is dark spots, wrinkles, and skin aging. With this idea, the demand for anti-pollution skincare products will soar this year.
Calls for ‘clean beauty’ to be expounded with full transparency.
Last 2019, the term ‘clean beauty’ gathered momentum to become a mega topic in the beauty industry. This 2020, expect to see a great fight against the misleading information in beauty with a demand for full transparency from brands and definitions of what is considered as ‘clean beauty.’
We are adopting a skinimalist’ approach.
Whether you clean back your skincare routine or look for creative innovation to make your skin act and respond effectively, you need to enter the newest minimalism approach. You’ll see the compilation of hardworking hybrid products intended to simplify your routine while lessening your daily consumption.
Gen Zers will practice rejuvenation.
Gen Zers will increasingly become skincare savvy, adopting strict routines. Having known that Gen Z is the youngest and largest consumer, this age will surely come to learn various beauty trends, including rejuvenation and rejuvenation.
Post-influencer beauty brands will boom.
Whether brands will move forward from subsidized content – or great influencers will turn their backs on Instagram to marvel products in other ways – still to be seen, but legitimacy will reign either way.
A men’s beauty boom is coming.
In the 2019 Beauty Expo, they exclaimed that the beauty brands for men are on top. The company brands connect to vendors and investors to capitalize on men’s care business.
Sexual wellness development will continue to grow.
Popular brands now are catering to personal care and vaginal care products, whether in the context of menopausal and pregnancy. But this topic is still on the hype and is for further discussions.